| The Starfish Project (Hope Poster) |
| by Edel Rodriguez | |
| Wednesday, 09 May 2007 | |
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I am involved in a poster and advertising campaign to raise awareness for The Starfish Project. The image above is the first design and illustration of a three poster and magazine advertisement series.
The project collects the unused "leftover" medication from patients in the United States who have stopped or changed their antiretrovial therapy. All drugs have patient identification removed before they are sorted, labeled, and shipped. To date, they have received over 374,000 donated pills and shipped most of that to partner clinics. The goal is to collect as much medication as possible to pass on to patients in Nigeria.
The posters will be placed in American hospitals and the ads will be in medical journals and magazines such as POZ. There will also be some collateral and web component to try and bring awareness to the project. Cline Davis & Mann, the ad agency, and myself will be donating our time towards this project. I will post the rest of the posters as I finish them.
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